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The Courtside Agency — by HOOPFANATIC

Build a $9k/mo Basketball Content Agency — From the Sideline Up.

The Community for creators and amateurs who want to monetize their camera, land league deals, and get players recruited."

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Established Creators

Basketball filmers already capturing high-action moments who are ready to level up and turn their passion into a full-time professional career.

The Courtside Call: Is This You?

Whether you're just picking up a camera or looking to dominate the recruitment scene, we build the bridge from the bleachers to the agency.

Ambitious Beginners

Amateurs starting from zero with nothing but a camera and a hunger to break into the basketball world with zero prior agency experience.

Growing Freelancers

Creators already posting content but struggling to land paid clients and gain exclusive access to professional basketball league sidelines.

Group Access

Group Coaching inside Skool

Connect with Tyler and a roster of elite creators. Get your questions answered in real-time training sessions.

Inside Track

Referral Network to Leagues

Connect with real leagues and teams through our established referral network. Skip the generic 'contact' forms.

The Courtside Agency isn't just a course—it's your locker room, your studio, and your direct line to the pro game. Everything you unlock is designed to scale your lens into a business.

Inside the Community

The Toolkit

Templates & Equipment Guides

Direct access to editing resources, LUTs, and equipment blueprints that work in high-speed courtside environments.

Active Growth

Done-With-You Direct Feedback

Submit your projects for breakdown and analysis. We help you fine-tune your edits and pitch strategies for max impact.

Expert Prep

Personalized Support 24/7

Get personalized feedback and tailored advice for your specific agency goals directly from the bench.

Agency Playbook

Strategic Scaling Workflows

Learn the exact systems used to transition from a solo courtside filmmaker to a full-scale creative agency roster.

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Shoot Courtside for Real Leagues

Learn how to position yourself and get hired by pro and semi-pro basketball leagues. Master the angles that get you the shot and the gig.

Get Players Recruited

Help athletes get seen with high-quality recruitment footage. We show you how to edit tapes that open doors to elite college programs.

Build Your Agency

Go from freelancer to agency owner. Scale your passion with a real client roster, automated workflows, and recurring revenue streams.

What you'll learn

How to shoot courtside content that leagues actually want

How to work with and pitch basketball organizations

How to get athletes recruited through your footage

How to build and grow a basketball content agency

How to build long-term client relationships that pay consistently

Tyler Johnson — The Man Behind HoopFanatic

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In 2017, Tyler Johnson was a college dropout working a dead-end job when someone close to him said he'd never amount to anything. The next day, he started Hoopfanatic. Years later, he's shot courtside in Greece, Turkey, and Sweden, earned credentials at Steph Curry's private training camp, and built a media business that's doubled in revenue every year since 2023. The Courtside Agency isn't a course from someone who read about the industry — it's the exact playbook from someone living it.

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Start Your Path to the Sideline

From top-tier insider information to a high-energy community. Everything you need to start tomorrow.

The Courtside Agency

Join the hub where basketball filmers turn cameras into businesses. Learn the basics, get the templates, and start your agency journey.

  • Group coaching sessions
  • Equipment & editing guides
  • League referral network
  • Exclusive community access
$97/month

Common Questions

Who is The Courtside Agency for?

It’s for basketball filmers, creators, and amateurs who want to turn their passion for the game into a professional media agency. Whether you're starting with zero experience or looking to scale your existing production business, this community providing the exact playbook used for Pro16 league games.

What exactly do I get inside?

You get access to our dedicated Skool group, 1-on-1 mentorship paths, professional templates for pitching orgs, and equipment guides. Most importantly, you gain entry into our referral network that connects you directly with leagues and teams seeking quality media representation.

Is it for beginners or pro filmers?

Both. Beginners get a step-by-step roadmap to landing their first paid client, while established creators gain access to league referral networks and high-level agency-building strategies that turn one-off courtside gigs into long-term recurring revenue.

What is the time commitment?

Build at your own pace. Whether you’re shooting games every weekend or just starting to learn the camera basics, our modular Skool resources and community support are designed to fit around your current schedule while keeping you focused on the goal.

The league doesn't wait. Neither should you.

The Courtside Agency — A Skool Community by Tyler Johnson

The Community That Helps Basketball Content Creators & Amateurs Build a Real Agency — From the Sideline Up

Join the only community where you learn how to monetize your camera — from someone already shooting Pro16 games and placing players in college programs.

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